Marketing Plan

My 10-Point Marketing Plan

Exposure - Exposure - Exposure

1. Submit your home to the Multiple Listing Service (MLS) and send copy to you

2. Professional Sign, Rider Signs, Directional Signs, and Lock Box (if desired)

3. Design "for sale" flyers for home & flyer box. Distribute & mail Flyers to real estate offices. Mail out "Just Listed" post-
cards to your neighbors

4. Present your listing to our company sales staff at our office meeting for their buyers

5. Promote your property at our local Real Estate weekly board meeting prior to MLS tour on Wednesday to create
maximum exposure to other agents in our area

6. Host Open Houses: Coldwell Banker Grass Roots Office Tour (Tues.), Realtor Tour Day (Wed.). 3 to 4 hour Open
House once a month (if desired)

7. Draw up a list of features and benefits for your home that cooperating agents can use while showing your property
to potential buyers

8. Arrange and track showings of your home. Collect feedback from other real estate agents

9. Weekly Seller Updates: Suggest changes to make your property more marketable

10. Pre-qualify potential buyers, present and discuss offers with you, and negotiate contracts to get the BEST price
possible!

Advertising/Marketing:

   1.   Prepare ad copy and submit to local newspaper and other CB print media if applicable. Submit photo and ad copy for
         all websites: BonnieBrabbs.com; NevadaCounty4Sale.com; Coldwellbanker.com; and NevadaCityHomes.com.
         Virtural Tour is optional

2. Additional Creative Marketing Ideas are available for a fee

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My Equestrian Marketing Plan

Exposure – Exposure – Exposure

Over 85% of property searches start on the Internet. The US horse population exceeds 9 million, and many horse owners are looking every year for a new home with acreage. There are over 2 million horse owners in the USA alone. Many are looking to relocate or upgrade, and an even larger number of people dream of owning a horse property!

Internet:

• Bay Area Equestrian Network
• EquestrianLiving.com
• WesternHorseProperties.com
• Landandestatehomes.com (California Equestrian Properties)
• HorsieHomes.com
• HorseProperties.net (designed especially for agents)
• And many more...

I am affiliated with 4 large equestrian organizations in California and nationally. I target market and network with the
the below organizations

Target Marketing/Networking:

• USDF - United States Dressage Federation,
• USEA - United States Eventing Association
• CDS - California Dressage Society of Northern & Southern California
• ATA - American Trakehner Association - A nationwide organization

A small percentage of the horse community buyer’s will find their equestrian property advertised in a magazine

Publications (Optional):

• California Dressage Society (CDS) Monthly Newsletter
• Equestrian Connection
• HITS (A list of publications for great coverage of all HITS Shows around the county)