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My 10-Point
Marketing Plan
Exposure - Exposure - Exposure
1.
Schedule photo
shoot of property and design "for sale" flyers for home and flyer box
2.
Prepare and submit your home to the Multiple Listing Service (MLS) and send
copy to you for approval
3.
Order Professional Sign/Riders/Directional Signs. Place Lock Box (if
desired)
4.
Blog listing to our company sales staff via internet. Promote your
property at our (Tues) sales meeting and tour
with CB agents
5.
Promote your property at our local weekly MLS meeting (Wed) prior
to agent tour to create maximum exposure
to other agents in our area
6.
Host Open
Houses: Coldwell Banker Grass Roots Office Tour (Tues), Realtor Tour Day (usually Wed)
and
a 3
hour Open House (Sat or Sun) if desired
7.
Draw up a list of features and benefits for your home that cooperating agents can use while showing
your property
to potential buyers
8.
Track showings of your home via SUPRA, collect feedback from agents, and
email you a report weekly
9.
Bi-weekly Seller Updates: Suggest changes to make your property more
marketable
10.
Pre-qualify potential buyers, present and discuss offers with you,
negotiate contracts to get the BEST price
and finalize the
closing.
Advertising/Marketing:
1.
Prepare ad copy and submit to local newspaper and other CB print media.
Submit photo and ad copy for all websites:
BonnieBrabbs.com; NevadaCounty4Sale.com; Coldwellbanker.com; and NevadaCityHomes.com
Virtual Tour (optional)
2.
Personalized Marketing Plan for Equestrian Properties:
Advertise your property on the Internet. Advertise in
selected Equestrian
Publications (seller expense). Network your property to various
Equestrian Organizations
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My Equestrian Marketing Plan
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Exposure – Exposure – Exposure
Over 90% of property searches start on the Internet. The US
horse population exceeds 10 million, and many horse owners are
looking every year for a new home with acreage. There are over 3
million horse owners in the USA alone. Many are looking to
relocate or upgrade, and an even larger number of people dream
of owning a horse property!
Internet:
• Bay Area Equestrian Network
• WesternHorseProperties.com
• Landandestatehomes.com (California Equestrian Properties)
• HorseProperties.net (designed especially for agents)
• And more...
I am affiliated with 4 large equestrian organizations in
California and nationally. I target market and network with
the
the below organizations
Target Marketing/Networking (2):
• USDF - United
States Dressage Federation
• USEA - United States Eventing Association
• CDS - California Dressage Society of Northern & Southern
California
• ATA - American Trakehner Association - A nationwide
organization
A small percentage of the horse community buyer’s will find
their equestrian property advertised in a magazine
Publications (Optional - Seller's Expense):
• California Dressage Society (CDS) Monthly Newsletter
• Equestrian Connection
• RIDING - California Ride Magazine
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